To make purchasing decisions

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In fact, an existing customer has more value than a new one: taking care of them after selling them your products is essential for the success of the company. Sales, artificial intelligence, machine learning: everything you need to know Artificial intelligence vs. commercial: who will prevail? AI will impact a business in three different phases, according to Matt Fields, a sales professional at SalesEngine.ai . Phase 1 Artificial intelligence to optimize automation and outcomes We are at the stage where artificial intelligence is focused on providing optimized results based on information channeled through big data present in CRMs, industries, social media etc.

AI also aggregates data across businesses and industries to identify valuable insights, and many different companies have figured out how to use this to improve sales performance. Another purpose for which artificial intelligence can be used is the automation of sales-related web designs and development service activities and tasks. Imagine your daily routine: building lead lists, replying emails, scheduling meetings, reporting and tracking. Artificial intelligence can help automate these and other tasks and thus provide you with more free time to focus on your sales activity, improving performance. The automation of sales tasks is a trend that is already occurring with the aforementioned chatbots, used mainly for products.



That do not require a too complex sales cycle or a long-lasting relationship with the customer. A chatbot is able to maintain a basic conversation relating to the sale of a product and direct the customer to complementary products, thus already automating dozens of purchase requests for the same products that require standardized sales tasks. Phase 2 Artificial intelligence “augments” business intelligence At this stage, technology increases intelligence in a significant way for salespeople and sales teams. Artificial intelligence is used here to act as a virtual extension of the salespeople , working in a team just as if it were a colleague and keeping them focused on the sales activity.