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In fact, your SEO strategy should be one of the main considerations before you launch your website. Taking it a step further, the best-case scenario is that your website structure is built entirely on the SEO strategy you already have in place. Doing this from the beginning can save you a lot of headaches such as web development, content formatting and design, URL structure, and more.
So instead of struggling to get your website SEO ready later (trust me, it’s always an uphill battle), start with this comprehensive SEO checklist for your new website, save your precious time and resources, and experience the magic (i.e., revenue) of good SEO in a fraction of the time.
Now let’s put this into the context of your SEO strategy.
Search intent and buyer journey
If you can discover the exact same long-tail, low-competition keywords egypt whatsapp data that you sell, then this is a direct way to ensure that SEO will have a significant impact on your revenue and long-term profitability.
Understanding that search intent plays an important role in the buyer's journey stages, so ensuring you produce content that is relevant to buyers in the awareness, consideration, and decision stages is critical to executing the most effective SEO plan.
Buyer's Journey
I often create SEO strategies for the B2B world, so it’s important to understand where your readers are in the decision-making process. If someone searches “what is marketing automation,” you don’t want to give them a fully developed software landing page because they may not be ready to buy it. They just want to understand what marketing automation is. This is where SEO comes into play, providing informative content to improve brand credibility – with an emphasis on the “information” part. If done correctly, readers will come back to you when they’re ready to buy.
As with all things in marketing, offering to help is always more successful than aggressively selling to people who aren’t ready.
Therefore, when choosing keywords, you need to consider search intent and the buyer’s journey by asking the following questions:
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