Top 5 e-commerce strategies for Black Friday

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Did you know that in 2020 Black Friday sales in Spain increased by 27% compared to 2019? And that 47% of those sales were made through mobile? What if we told you that the most important network in terms of implementing e-commerce strategies for Black Friday was Facebook?

One of the factors that contributed to these results was the COVID-19 crisis, but the truth is that the trend is expected to continue, since e-commerce data in 2021 has continued to rise. So if you want to get the most out of one of the most relevant dates of the year in terms of sales, you should know the 5 most effective e-commerce strategies for Black Friday.

The 5 essential e-commerce strategies for Black Friday
The first thing you need to know is that, in 2021, Black Friday will be on November 26 , so you have time to implement the digital strategies that best suit your products or services. To do this, you must take into account the most appropriate time frame for each of them, as well as the way in which you will integrate them so that your campaign is as effective as possible.

Remember that different e-commerce strategies must Mexico Mobile Number List behave like different facets of the same perfect geometric body, to generate maximum benefits. This is how you can attract your customers.

SMS and email marketing: return to the classics to capture
Both SMS and email marketing work well on this date because the sales trigger on Black Friday is impulsiveness. Due to the brevity of the offer, the sense of urgency skyrockets and so do sales .



The best way to take advantage of these two e-commerce strategies for Black Friday is to keep the following in mind:

Short links , especially in SMS where they are visible, work better than long URLs.
Redirect your customers to landing pages created specifically for this campaign.
Segment your database so that each customer receives the right special offer.
Plan a campaign of 5 communications per channel . SMS can be sent the same day, but emails must be spread out over at least two weeks. The ideal is to make 5 communications: presentation of the offer, presentation of the product, creating a sense of urgency, appealing to emotions and lastly appealing to savings.
Create anticipation: stopwatch technique
It's as simple as placing a stopwatch on the landing page we talked about above, and another in the form of a banner on your main page. Remember that the strategies for online stores that work best are those that take advantage of impulse purchases.