A novelty that adds

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Even for those who deal with branded content . Having largely overcome the phase of experimentation and initial skepticism towards what is, in all respects, a natural evolution of traditional advertising, content marketing seems to be experiencing a phase of full maturity and awareness, not only on the part of the agencies creatives and professionals, but also by companies, increasingly aware of its potential. This is confirmed by recent research conducted and published by Brand News , relating to a sample of marketers. Let's analyze together the main findings of this interesting study and the main forecasts for . CONTENT MARKETING The ability to create interesting, captivating and engaging content is increasingly rewarded, not only by end users, but also by those who choose to invest in branded content and entertainment.

The data for highlights more mature and aware investors and marketers , as well as photo editing servies more predisposed to thinking from a long term perspective, supported by greater clarity in terms of KPIs and ability to read results. In particular, the most exciting data concerns % of the sample , who declare themselves satisfied with the experience and ready to repeat it for . invest in branded content.jpg Unlike in the past, none of the interviewees declared themselves disappointed. Only % say they have never created branded content yet, but plan to do so. One of the most interesting aspects is the pre eminence of the role of creative agencies.



Which, for % of the sample, represent in all respects the privileged interlocutor for developing effective content marketing strategies and generating satisfactory results, beating publishers and advertising. CONTENT CHOICES AND CONTENT MARKETING MIX Another point worth reflecting on is undoubtedly the choice of starting insight used to create attention towards branded entertainment content . For over half of the sample % it is represented by a passion or interest of the target audience; followed by a distinctive feature of the brand, the innovation of the product or service.