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The expert sees that her clients occupy different positions and work in different companies, but their needs are similar. The narrower the niche you choose, the more accurately you describe your target audience, the more effective and faster the growth will be. You may attract fewer subscribers to your blog, but there will be more potential buyers or clients among them. You can learn from psychotherapists. They always clearly indicate which patients they take on.
Some don't work with people who are suicidal, some don't work seo expate bd with bipolar disorder. This approach allows you to demonstrate your skills to the maximum and get more successful cases. Step : Select Positioning Expert loyalty is formed when people benefit from communications with a person. It can be different, not necessarily educational: rational - everything the client needs to know about you as an expert in order to turn to you for help; emotional - the emotional results you can deliver.
For example, years of experience, long posts with recommendations, professional responses to comments are rational advantages. And ease, relief from depression, independence are emotional benefits. You also need to identify points of contact - what resonates with users and creates a sense of community. In other words, what allows you to get closer to people: interests, tastes, problems, experiences. To identify touchpoints, answer four questions.
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